Renowned for their craftsmanship and sound, Taylor Guitars inspires artists around the world. But for all the passion they inspire, TaylorGuitars.com didn’t sell directly to their fans. To foster a more engaging relationship, Taylor needed to create a best-in-class shopping experience from the ground up.
I led the visual design of the entire experience, including design exploration, interaction design, and development handoff.
Renowned for their craftsmanship and sound, Taylor Guitars inspires artists around the world. But for all the passion they inspire, TaylorGuitars.com didn’t sell directly to their fans. To foster a more engaging relationship, Taylor needed to create a best-in-class shopping experience from the ground up.
I led the visual design of the entire experience, including design exploration, interaction design, and development handoff.
Renowned for their craftsmanship and sound, Taylor Guitars inspires artists around the world. But for all the passion they inspire, TaylorGuitars.com didn’t sell directly to their fans. To foster a more engaging relationship, Taylor needed to create a best-in-class shopping experience from the ground up.
I led the visual design of the entire experience, including design exploration, interaction design, and development handoff.
Optimizing the user experience.
By delivering an optimized shopping journey for users, we laid the foundation for Taylor’s innovative shift towards a more consumer-centric approach.
19%
increase in organic product page views
60%
increase in time spent on product pages
19%
increase in site revenue
We reimagined both their category and product pages to enhance usability and increase engagement.
Drawing on inspirations from Taylor Guitar’s rich history in the music industry, we outlined a roadmap to success that ended with a best-in-class shopping experience for the consumer.
Comprehensive navigation that allows users to view and navigate.
We designed a flexible menu structure to allow Taylor to have dedicated space for promotions or trending products or content to live. The main menu lets shoppers choose how they want to explore depending on how deep they are in the funnel and allows for easy exploration for those looking to learn more and quick product discovery for those looking to buy.
By delivering an optimized shopping journey for users, we laid the foundation for Taylor’s innovative shift towards a more consumer-centric approach.
Special shout-out to John Jacobson and Stacey Smith.
By delivering an optimized shopping journey for users, we laid the foundation for Taylor’s innovative shift towards a more consumer-centric approach.
Special shout-out to John Jacobson and Stacey Smith.
By delivering an optimized shopping journey for users, we laid the foundation for Taylor’s innovative shift towards a more consumer-centric approach.
Special shout-out to John Jacobson and Stacey Smith.
© 2024 Morgan Bennett. All Rights Reserved.
© 2024 Morgan Bennett. All Rights Reserved.
© 2024 Morgan Bennett. All Rights Reserved.
